Utilising QMS’ national digital network, BIC targeted ‘Every Man There Is’ with a cheeky campaign that saw them delivering location and site specific messaging to promote the new Flex 3 Razors.
Working with QMS’ Digilab, BIC strategically selected prominent and characteristically different digital billboards across Australia to display playful messages that were specific to the surrounding environment or to the physical features of the billboard.
Through creating a personalised, inclusive and all round relatable campaign, BIC sought to inform the men of Australia that no matter the type of man you are BIC is for you.
The campaign was created with media and creative agency McCann in conjunction with QMS.
The BIC Flex 3 provides advanced shaving technology at an affordable price. It's the razor for every man there is. We wanted to broadcast this loudly and proudly, so we placed highly targeted, contextually relevant messaging where every man would be - everywhere
Fabian Claveria, Brand Manager – Shavers
The Quay, QLD
The Nepean, VIC
Westgate Freeway, VIC
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