QMS, in partnership with Dyson, launched a dynamic digital billboard campaign across VIC that delivered various creative executions triggered by the local pollen count to promote their ‘Pure’ air purifier range.
Powered by the QMS Digilab, the innovative campaign incorporated a real time pollen count, sourced from melbournepollen.com.au, to communicate the daily pollen level of ‘moderate’ or ‘high’ to young urban professionals and families who tend to suffer from allergies the most.
The campaign was also supported by an additional brand campaign across a number of QMS’ static and digital sites to create further allergy awareness and raise the profile of the Dyson ‘Pure’ range.
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