QMS and Coca-Cola launched a street furniture campaign on the Gold Coast aimed at driving consumers to sample their new product, Coke No Sugar.
Working in collaboration with one of the world’s leading music platforms Shazam, the campaign offered pedestrians a free sample of the new product which replaces Coke Zero.
To receive a free Coca-Cola No Sugar, consumers used the Shazam mobile app to take a photo of the ad which then downloaded a voucher digitally to their mobile to be redeemed at either 7Eleven, McDonalds or Coles.
Using proximity data and location based scheduling, QMS was able to identify and target specific panels close to participating retailers to ensure samples could be redeemed easily.
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