Powered by the QMS’ Digilab, Suncorp launched their ‘Proud to Protect’ campaign across Queensland using real time weather feeds sourced from the Bureau of Meteorology, to dynamically communicate storm and weather warnings based on the local environmental conditions and temperature.
Suncorp’s campaign, developed in conjunction with digital technology specialists doohfa, delivered various creative executions determined by rain, hail and severe thunderstorm weather triggers.
Working with QMS and utilising technological advances has meant it is now much easier for us to deliver the right message, to the right people at the right time.
Amanda Wardle – Marketing Manager, Suncorp
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