Insurance company AAMI applied weather trigger technology across their digital campaign for its Roadside Assistance service.
The campaign allows sunny, rainy, cloudy and stormy weather triggers to be implemented based on set weather parameters from the Bureau of Meteorology, so that the creative updates accordingly at each billboard location.
The campaign ran nationally, with supporting brand creative displayed across QMS’ static and digital portfolio to complement the weather triggered sites and to build brand awareness amongst AAMI’s target audience.
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