Ballina Shire brought the sunshine to Melbourne in their latest tourism campaign delivering creative messaging triggered by the local weather in sunny Ballina.
In a bid to increase tourism from Melbourne to the coastal town, artwork on selected CBD sites displayed the current temperature in real time along with other tactical messaging highlighting Jetstar flight deals and imagery promoting the beauty of Ballina.
Supporting brand creatives promoting the activities and experiences one would have in Ballina also played across QMS’ Melbourne digital network to complement the weather trigger campaign.
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