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Datalab

Audience Measurement

When planning an outdoor campaign, we use the Datalab to show our clients how many people will see their message and how often. 

From twelve thousand people viewing just one bus panel in Queenstown to a campaign of seventy buses across New Zealand reaching over a million people, anything is possible with the QMS Datalab!

That’s not all, we can also measure the effect of combining two formats together, versus the reach of a single format campaign.

Datalab can help you plan accountable campaigns with insights available for bus, roadside billboards, digital, Wellington Airport and Auckland train and ferry commuters.

Datalab measures across more formats than any other outdoor company in NZ.

Billboards

An example billboard campaign in Auckland delivers:

Reach
0%+
Contacts
0
Length of campaign
0 Weeks

Auckland Billboard Campaign Heat Map

Bus

An example bus campaign in Auckland delivers:

Reach
0%+
Contacts
0
Length of Campaign
0 Weeks

Auckland Bus Route Map

Airports

An example airport campaign in Wellington Airport delivers:

Reach (Wellington)
0%+
Contacts (Nationally)
0
Contacts (Wellington)
0