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Welcome to the Datalab, market leading outdoor media measurement and audience insights

QMS has led the outdoor sector with a purpose built pioneering measurement system known as the Datalab. Developed over several years in partnership one of New Zealand’s leading big data company’s Datamine, Datalab seeks to provide accountable, engaging, audience driven insights offering clients tailored solutions to ensure effective outdoor campaigns.

The Datalab incorporates smart data sets with over 100 billion data points from rigorous sources including census, banking data and mobile phone insight.

At QMS these proprietary insights enable us to model how New Zealanders travel on a daily basis and how each individual trip intersects with our national portfolio of assets.  We can quantify audience, profile audience, visually map audiences and optimise campaigns to maximize our client’s ROI. 

We’ve been working hard in this space for several years and our sales team know how to make the audience outputs the heart of all we do.

“QMS’ R&F measurement tools enable us to effectively optimise our OOH campaigns by assessing various scenarios to ensure we deliver to our clients objectives.”

— Philippa McKenzie, Media Manager, PHD