QMS NZ Continues its Digital Domination of Britomart
QMS NZ in partnership with Auckland Transport continues to ‘Switch On’ the Britomart Transport Centre, with the introduction of ‘The Britomart Plaza; a 6x2m digital billboard impacting busy commuters exiting the station onto Commerce Street and beyond. This launch follows the development of the ‘Britomart Towers’ and the small format digital ‘Commuter Network’ and is part of QMS’ growth strategy to further bolster its portfolio of premium digital assets for Auckland Transport.
Insights from the QMS Datalab reveal that ‘The Britomart Plaza’ reaches a daily audience of over 20,000 commuters who on average earn more than the average New Zealander and are 28% more likely to be aged 20-35 years.
With the addition of these sites in the Britomart Transport Centre, advertisers are provided with a unique capability to showcase full animation, providing endless creative opportunities to engage with this highly sought-after audience.
Recent additions have also been made to the ‘Commuter Network’ sites in Britomart Station, with QMS now having a total of 43 screens across the Auckland Transport network.
The launch of ‘Britomart Plaza’ and the additional ‘Commuter Network’ sites signifies our ongoing commitment to working alongside Auckland Transport to provide advertisers valuable opportunities to connect with this important and rapidly growing commuter audience.
- Wayne Chapman, QMS NZ CEO
The launch coincides with the most recent announcement that Auckland Transport has reached a staggering 20 million passenger journeys across the rail network over the last 12 months, a 17% increase per annum, with this number set to grow as the network continues to develop across the City.
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