Red Bull Dayparting ‘Gives You Wings’

Red Bull launched an energising campaign with QMS NZ designed to ‘give you wings’, reaching early risers to late night workers.

Powered by the Digilab, Red Bull utilised dayparting to update creative at key times across QMS’ digital billboard network ensuring each unique message reached the right audience at the right time.

Focusing on Auckland’s CBD, the dynamic campaign ran for a week providing optimal reach of commuters and workers alike.

The Red Bull creative displayed in a loop with the following messages running at key times:

• 4am – 7am ‘For the Chirpiest of Early birds’
• 7am – 11am ‘Running between meetings’
• 11am – 4pm ‘Lift off after lunch’
• 4pm – 6pm ‘Two more floors before sunset’
• 6pm – 4am ‘When the late shift calls’