QMS teamed up with Holden for the promotion of their annual January ‘4 day Sale’.
Powered by the QMS Digilab, the campaign saw selected landmark digital sites in Melbourne come alive with multiple creative executions in the lead up and during the sale.
Utilising bold, relevant and time sensitive messaging, Holden was able to engage with consumers and simulate action and urgency.
The benefits and flexibility of digital out of home is seeing an increased number of brands re-distributing their marketing spend to this sector with Holden among the trail blazers.
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